Talentarc |Cannes Video Highlights
“The Changing Face of Agencies”
In our second annual interactive panel at Cannes, hosted with the IAA we discussed how the agency landscape has changed in the last decade and how it will continue to change in the future.
We once again had an informal discussion with industry leading experts in the agency scene. On the panel we had; Ben Bilboul, Group CEO, Karmarama, Tristan Rice, Partner, SI Partners, Sasan Saeidi, Group Managing Director, FP7 McCann-UAE, Joydeep Bhattacharya, Managing Director, Accenture Interactive and Fjord Regional Lead with our MD Simon Samuel hosting the discussion.
Watch our video highlights below.
Themes we discussed include:
This will be an informal and interactive panel session at the IAA Cabana in Cannes. We will explore how the agency landscape has changed recently and themes we hope to touch on will be:
- – The entrance of new competitors (consultancies, technology firms)
Who’s in the market now and why? Who’s buying what? Challenges – cultural, creative vs consultant….
- – What is going to drive revenue in short to medium term?
Data, media, creative, social…..Who is best placed to provide these services?
- – The impact of technology on agency services and predictions for the future
Can creativity be automated (yet!)?
Data services – tech /consultancy or agency / creative?
- – What talent is now required to drive agencies forward?