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If only Anthony had been to Tallinn! #twittercfo


As I returned to my desk after this morning’s Directors in Media and Tech event I saw this unfortunate #twitterfail from Twitter CFO Anthony Noto, and I couldn’t help but think:  “If only Anthony had been to Tallinn with Michael Tobin!” For those of you who have yet to read the story:

Tweet in haste, repent at leisure’ is a phrase all members of the Twitterati are familiar with but it’s a lesson Twitter’s CFO is only just learning after he accidentally tweeted confidential information.

Anthony Noto had intended to send a private Direct Message (DM) to a colleague regarding the potential acquisition of another company. Instead he tweeted the news to his 9,583 followers in what is being dubbed the first ever ‘M&A DM fail’.

The tweet read: “I think we should buy them. He is on your schedule for Dec 15 or 16 – we will need to sell him. I have a plan.” Speculation is now rife as to which company he was referring. Twitter often acquires smaller firms who have created good features based around the micro-blogging service.

The post was quickly deleted but not before it had been screen-grabbed by some of his followers and widely shared.

(Source: The HR Grapevine)

Though Michael’s management techniques are, by his own definition, ‘radical’, you can’t help but wonder whether or not a planned kidnapping in Tallinn may have made Anthony Noto think twice about how he acts with sensitive information!

If you were unable to make this morning’s event then you can read Michael’s recounting of the Tallinn story in an interview with Management Today here.

Directors in Media and Tech is a LinkedIn group group for designed for Directors and C-Level individuals within the media, marketing services and tech sectors. For more information, and to register for future events, click here.